The LOL factor and why it should not be missing in B2B advertising either
Humour is rarely used in B2B marketing. We understand the concerns about punchlines in advertising subjects and banners. But we also want to reassure you: the worries about damaging a B2B brand with humour are unfounded. Guess...
Do not write before you have tested your topic
You certainly have many good ideas for producing new content for your company. But how do you know if this content will perform well? Our practical and interactive topic test will give you an indication. At the end of March, when we...
With digital content marketing for print
Content from Austria for the German media market on behalf of a Brussels organisation: WEKA Industrie Medien delivers digital content for the European Print Power initiative. It is a battle for attention that the advertiser Ulbe Jelluma is waging. To...
Content marketing is above all a question of content organisation
Do companies need to produce more content to make their content more visible? Rather the opposite is the case. We told you how content marketing can be structured at our Digital Fridays webinar. See here the replay of our virtual...
We (don't) reveal everything: this is what you will learn at our Content Marketing Webinar on 21 June.
You produce one content piece after another and are not satisfied with the result? Maybe it's because you produce one content piece after another. About that and how to find the right content, how to best produce your...
"It's only partly about reach"
Reach in social media is considered by many companies to be the most important metric for measuring the success of their own marketing. Wrong, says German online marketing expert Gero Pflüger in an interview. Increasing reach cannot be the primary goal in digital...
No matter how you spend Christmas...
The offices are emptying, cheerful people are handing out Christmas biscuits, the last open windows in the Advent calendar are being greedily opened, and everyone is wishing everyone a happy holiday. We hope that this is also the case in your company. And that...
Get your spreadsheet for your content marketing now
You don't have a content marketing plan yet? We do. And it's free to download for your business. Shocking. Two out of three communication managers in Germany believe that content marketing achieves a better effect than classic...
From the measurement of the digital
If you think that only printed trade media are of significant importance in the reading mix of your target group, then you'd better not read this blog post on the results of an Austrian decision-maker study. If, on the other hand, you want to know how...
The Effect Miracle Whitepaper
Pie charts, bar graphs, return on investment arguments: there may be more entertaining reading than white papers. But there are only a few variants of content marketing from which B2B decision-makers benefit so obviously. That is why...
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