Where to go with tight advertising budgets?

Seven decision-making aids

Advertisers are always faced with the question of how to use their funds most effectively. In times of tight budgets, the decision is particularly difficult, because every misinvested euro hurts twice.

So what to do: print or online? As many channels as possible or focus on the essentials? Personalise or distribute widely?

Studies indicate that all these questions are important, but not decisive for the game. Credibility and target group proximity, on the other hand, prove to be game-changing. They are the most reliable factors in finding the right forms of advertising for a specific campaign. Our current white paper, which you can download here, reveals how this can be done.