TV news from the trade publisher
Streaming in the media house: How WEKA Industrie Medien is setting new standards with moving imagesWhat used to be the preserve of large media houses is now also becoming a model for success in the B2B sector: in-house TV studios, video productions and cross-media news formats. A...
WEKA Industrie Medien GmbH takes over WIRTSCHAFTSNACHRICHTEN
The renowned magazine will be continued with the proven team. On 1 October 2023, the WIRTSCHAFTSNACHRICHTEN brand licence will be legally returned to WEKA Industrie Medien. This means that the established media brand with its local editions will...
Award for digital transformation: WEKA Industrie Medien GmbH wins "European Digital Publishing Award
The success of a brand is measured not only by its performance, but also by its ability to adapt to the changing needs of its target group. WEKA Industrie Medien GmbH is an exemplary pioneer in this respect, as the recently won...
7 Decision-making aids for tight advertising budgets
Where to go with tight advertising budgets? Seven decision-making aids Advertisers are always faced with the question of how to use their funds most effectively. In times of tight budgets, the decision is particularly difficult, because every misinvested euro hurts twice. What...
Do you rely on print media?
Then let me congratulate you, because print media, more than any other channel, succeeds in conveying so much trust. This is proven by numerous studies, such as those by Kanar or horizont.net, according to which 80 % of the respondents consider articles from print media to be...
Content marketing as an antidote to advertising fatigue
Content marketing is the antidote to consumers' advertising fatigue, which is often ineffective, especially in digital media. The trust in the effect of content marketing seems to be high. According to a just...
New management at WEKA Industrie Medien
Beatrice Schmidt takes over the management of the media house at the turn of the year. Beatrice Schmidt replaces Florian Zangerl as Managing Director, who will devote himself to a new challenge outside the media industry from January at his own request....
Home Office with a view: New backgrounds for your online meetings on Zoom and Microsoft Teams
Are you already looking forward to the next virtual team meeting on Zoom or Microsoft Teams? Because not everyone has impressive walls of books or the finest antique fixtures in their home, we have designed beautiful backgrounds for you, which you can download here....
Our agency has taken off - and our party guests have taken off
The guests at our launch event had to brave wind speeds of up to 300 kilometres per hour to really take off with us: our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude....
Why we are founding a B2B marketing agency and would like to fly high with you
Yes, we are founding an agency for B2B marketing. It will be called B2Impact - Agency for Impact and Results. Why we are doing this and what the name is all about (quite a few things, in fact), we will explain here.B2Impact - Agentur für Wirkung und Ergebnis is the name of the now...
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