Mar 18, 2018 | Content marketing, Digital
The Viennese communications consultant Ivana Baric-Gaspar, founder of Keen Communication, talks about the criteria for successful content marketing, new tasks for PR managers, the storytelling competence of publishers and what companies need to do to keep up with the...
Mar 13, 2018 | Uncategorized
In its latest B2B decision-maker analysis, the Association of the German Trade Press surveyed what influence trade media actually have on the buying process of B2B decision-makers. We'll tell you right away: You'll be amazed at these figures. Let's be honest:...
Mar 4, 2018 | Content marketing, Digital
What does content need from companies so that it is consumed with pleasure and perhaps even shared with other interested parties? A new study sheds light on this. One thing first: the writing counts. More than anything else. The content intolerance of...
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