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TV news from the trade publisher

TV news from the trade publisher

Streaming in the media house: How WEKA Industrie Medien is setting new standards with moving imagesWhat used to be the preserve of large media houses is now also becoming a model for success in the B2B sector: in-house TV studios, video productions and cross-media news formats. A...
WEKA Industrie Medien GmbH takes over WIRTSCHAFTSNACHRICHTEN

WEKA Industrie Medien GmbH takes over WIRTSCHAFTSNACHRICHTEN

The renowned magazine will be continued with the proven team. On 1 October 2023, the WIRTSCHAFTSNACHRICHTEN brand licence will be legally returned to WEKA Industrie Medien. This means that the established media brand with its local editions will...
7 Decision-making aids for tight advertising budgets

7 Decision-making aids for tight advertising budgets

Where to go with tight advertising budgets? Seven decision-making aids Advertisers are always faced with the question of how to use their funds most effectively. In times of tight budgets, the decision is particularly difficult, because every misinvested euro hurts twice. What...
Do you rely on print media?

Do you rely on print media?

Then let me congratulate you, because print media, more than any other channel, succeeds in conveying so much trust. This is proven by numerous studies, such as those by Kanar or horizont.net, according to which 80 % of the respondents consider articles from print media to be...
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