Social media is changing from a communication derivative to an independent communication channel for many B2B companies. However, this also leads to more time being spent on the implementation of the social media strategy and, in Germany, even to a decline in social media use among...
Humour is rarely used in B2B marketing. We understand the concerns about punchlines in advertising subjects and banners. But we also want to reassure you: the worries about damaging a B2B brand with humour are unfounded. Guess...
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