Because it does matter where you place your online advertising
You think editorial content doesn't play a role in the performance of your online advertising? Then we recommend this text. The perception of online advertising is more complex than the rather simple and conventional metric of click-through rate would suggest....
"One alone will struggle"
The Viennese communications consultant Ivana Baric-Gaspar, founder of Keen Communication, talks about the criteria for successful content marketing, new tasks for PR managers, the storytelling competence of publishers and what companies need to do to keep up with the...
Why trade media are real influencers
In its latest B2B decision-maker analysis, the Association of the German Trade Press surveyed what influence trade media actually have on the buying process of B2B decision-makers. We'll tell you right away: You'll be amazed at these figures. Let's be honest:...
What customers expect from your content
What does content need from companies so that it is consumed with pleasure and perhaps even shared with other interested parties? A new study sheds light on this. One thing first: the writing counts. More than anything else. The content intolerance of...
"Every week I find out something new"
What do you actually do here? From sports journalism to logistics and construction - Lilo Bolen is online editor for two of our magazines: Dispo and Solid. In the interview, we find out what fascinates her about the two areas, where she is heading in the future and...
WEKA Industrie Medien takes over automation technology trade magazine AUTlook
With this acquisition, the media company specialising in B2B communication is expanding its range of products for the manufacturing industry. With the acquisition of the automation magazine AUTlook and "process pur" as of 31.1.2018, WEKA Industrie Medien is expanding its position...
Seven questions you should answer before you start with content marketing
People like stories. Well told, they are becoming increasingly important vehicles for campaigns. Seven questions that need to be answered in every content marketing plan. Maybe a few weeks ago you were sitting in front of the TV set at night and were...
New editor-in-chief for Dispo
Bernhard Fragner is the new editor-in-chief of Dispo. He tells us in an exciting interview where his fascination for logistics comes from, how he came to this field and how he would like to increasingly take off in the online sector. What...
78 per cent of decision-makers share this content with their colleagues
You want to convince investment decision-makers of your complex products or services that require explanation, generate valuable leads and show your technological expertise? Then you can now use one of the most effective tools of content...
Where the B2B event stars shine: This was the first EVA Award
Golden premiere: On 5 December 2017, we held an award for the first time, honouring the best B2B events in Austria. Our goal? To give successful event management in the industry and B2B sector the shine it deserves....
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