WEKA Industrie Medien takes over automation technology trade magazine AUTlook
With this acquisition, the media company, which specialises in B2B communication, is expanding its range of services for the manufacturing industry.
With the takeover of the Automation magazine AUTlook and "pure process As of 31 January 2018, WEKA Industrie Medien is further expanding its position as the most important provider of specialist media for manufacturing companies. The highly specialised magazine AUTlook has been informing industry and the manufacturing sector about innovations from the world of automation for 15 years. The spectrum of topics ranges from industrial communication and drive technology to production safety. "process pur" focuses on the special automation requirements of the process industry. "The magazines ideally complement our existing portfolio in terms of both target groups and technical depth," says Managing Director Hans Florian Zangerl.
Both media will be continued in their current orientation under the umbrella of WEKA Industrie Medien, with even more attention being paid to the development of the online offering.
WEKA Industrie Medien was able to win the experienced trade journalist Klaus Paukovits as editor-in-chief for both titles. Karin Zwischenberger, the long-standing advertising manager of AUTlook and "process pure", is still on board. The previous publisher Thomas Altmann is handing over his responsibilities to WEKA and wants to devote himself to new projects in the future.
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Florian Zangerl, Managing Director WEKA Industrie Medien