Jan 18, 2019 | Content marketing, Digital
Reach in social media is considered by many companies to be the most important metric for measuring the success of their own marketing. Wrong, says German online marketing expert Gero Pflüger in an interview. Increasing reach cannot be the primary goal in digital...
Oct 25, 2018 | Content marketing, Digital
You don't have a content marketing plan yet? We do. And it's free to download for your business. Shocking. Two out of three communication managers in Germany believe that content marketing achieves a better effect than classic...
Mar 18, 2018 | Content marketing, Digital
The Viennese communications consultant Ivana Baric-Gaspar, founder of Keen Communication, talks about the criteria for successful content marketing, new tasks for PR managers, the storytelling competence of publishers and what companies need to do to keep up with the...
Mar 4, 2018 | Content marketing, Digital
What does content need from companies so that it is consumed with pleasure and perhaps even shared with other interested parties? A new study sheds light on this. One thing first: the writing counts. More than anything else. The content intolerance of...
Feb 11, 2018 | Content marketing, Digital
People like stories. Well told, they are becoming increasingly important vehicles for campaigns. Seven questions that need to be answered in every content marketing plan. Maybe a few weeks ago you were sitting in front of the TV set at night and were...
Jan 8, 2018 | Content marketing, Digital
You want to convince investment decision-makers of your complex products or services that require explanation, generate valuable leads and show your technological expertise? Then you can now use one of the most effective tools of content...
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