Jun 13, 2018 | Uncategorized
Why German advertising expert Thomas Koch almost once became a representative for a Japanese chainsaw manufacturer, why he believes B2B advertisers have an advantage over their B2C counterparts, what to expect from content marketing and why...
Mar 13, 2018 | Uncategorized
In its latest B2B decision-maker analysis, the Association of the German Trade Press surveyed what influence trade media actually have on the buying process of B2B decision-makers. We'll tell you right away: You'll be amazed at these figures. Let's be honest:...
Feb 14, 2018 | Uncategorized
WEKA Industrie Medien takes over automation technology trade magazine AUTlook With this acquisition, the media company specialising in B2B communication expands its range of products for the manufacturing industry. With the acquisition of the automation magazine AUTlook and...
Oct 9, 2017 | Uncategorized
Thomas Ableidinger joins the automotive team at WEKA Industrie Medien with immediate effect. With years of experience. For many years, Ableidinger was the head of the automotive publishing division at Österreichischer Wirtschaftsverlag and worked for various...
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