WHITEPAPER Guide to assessing the quality of a medium The challenge of assessing the quality of a source cannot generally be broken down to a specific checklist. Rather, it arises from the interaction of all relevant...
WHITEPAPER Where to go with tight advertising budgets? Seven decision-making aids Advertisers are always faced with the question of how to use their funds most effectively. In times of tight budgets, the decision is particularly difficult, because every misinvested euro hurts...
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