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"Easy to inspire, but also critical".

"Easy to inspire, but also critical".

What are you actually doing here? Today: Hanna Hochedlinger, Online Editor Factory Hanna Hochedlinger has been part of the online editorial team at WEKA Industrie Medien for just under a month. In our blog, she talks to us about why she fits in at Factory and...
Social media: there is more to have

Social media: there is more to have

Social media is changing from a communication derivative to an independent communication channel for many B2B companies. However, this also leads to more time being spent on the implementation of the social media strategy and, in Germany, even to a decline in social media use among...
How to learn to love QR codes now

How to learn to love QR codes now

For a while it looked like they would be no more than an episode in the book of media tangles. But now they are everywhere again: on packaging, on posters, in magazines, even integrated into the social network of your choice. QR codes have become...
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