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Because it does matter where you place your online advertising

Because it does matter where you place your online advertising

Mar 22, 2018 | Digital

You think editorial content doesn't play a role in the performance of your online advertising? Then we recommend this text. The perception of online advertising is more complex than the rather simple and conventional metric of click-through rate would suggest....
"One alone will struggle"

"One alone will struggle"

Mar 18, 2018 | Content marketing, Digital

The Viennese communications consultant Ivana Baric-Gaspar, founder of Keen Communication, talks about the criteria for successful content marketing, new tasks for PR managers, the storytelling competence of publishers and what companies need to do to keep up with the...
What customers expect from your content

What customers expect from your content

Mar 4, 2018 | Content marketing, Digital

What does content need from companies so that it is consumed with pleasure and perhaps even shared with other interested parties? A new study sheds light on this. One thing first: the writing counts. More than anything else. The content intolerance of...
"Every week I find out something new"

"Every week I find out something new"

Feb 28, 2018 | Digital

"Every week I find out something new" What do you actually do here? From sports journalism to logistics and construction - Lilo Bolen is online editor for two of our magazines: Dispo and Solid. In the interview we find out what she likes about the two...
New editor-in-chief for Dispo

New editor-in-chief for Dispo

Jan 9, 2018 | Digital

Bernhard Fragner is the new editor-in-chief of Dispo. He tells us in an exciting interview where his fascination for logistics comes from, how he came to this field and how he would like to increasingly take off in the online sector. What fascinates you about logistics?...
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