Theme days, events, trade fairs: these calendars are the best way to plan your campaigns for 2020
Would you like an even better overview of the B2B events of the year? Then try Eventwrap, our business event calendar! Do you actually know when Chicken Curry Day is in this still so fresh year and when we all look forward to the...
Year in review: What kept us particularly busy in 2019
An extraordinary festival, a magazine relaunch on napkins, cultivated conversations, lots of content marketing and a start-up: we present our review of the highlights of 2019 - and in doing so anticipate a little of what 2020 will bring us as well....
"Easy to inspire, but also critical".
What are you actually doing here? Today: Hanna Hochedlinger, Online Editor Factory Hanna Hochedlinger has been part of the online editorial team at WEKA Industrie Medien for just under a month. In our blog, she talks to us about why she joined Factory....
Social media: there is more to have
Social media is changing from a communication derivative to an independent communication channel for many B2B companies. However, this also leads to more time being spent on the implementation of the social media strategy and, in Germany, even to a decline in social media use among...
How to learn to love QR codes now
For a while it looked like they would be no more than an episode in the book of media tangles. But now they are everywhere again: on packaging, on posters, in magazines, even integrated into the social network of your choice. QR codes have become...
This is our B2B programme for DMEXCO 2019 - and maybe yours too
Who has a tip for us on what else we should definitely not miss at DMEXCO? My colleague Ricarda Huber and I are looking forward to suggestions and further programme tips. We will, I promise, tweet from Cologne in any case, and after our return in...
Our new workshops: How to plan and produce content that works
The course contents build on each other. We therefore recommend attending both workshops. Participants who book both dates pay only 790,- EUR (excl. VAT) instead of 980,- EUR. Florian Zangerl Too much content, too much effort, too little effect: the triad...
Why the new subscription economy in the B2B world needs content marketing
Netflix, Amazon Prime and Car2Go were just the beginning. Subscription-based business models are now beginning to establish themselves in the B2B sector as well. The new "earn instead of own" market will become one of the strongest drivers of content marketing in the coming years - and...
The LOL factor and why it should not be missing in B2B advertising either
Humour is rarely used in B2B marketing. We understand the concerns about punchlines in advertising subjects and banners. But we also want to reassure you: the worries about damaging a B2B brand with humour are unfounded. Guess...
Do not write before you have tested your topic
You certainly have many good ideas for producing new content for your company. But how do you know if this content will perform well? Our practical and interactive topic test will give you an indication. At the end of March, when we...
English (UK) 
Deutsch 
Español