In a double pack
Too much content, too much effort, too little impact: the triad of frustration among marketing staff is well known. In two new workshops in October and November, you can now work out strategies together with our digital experts to successfully produce content for your company.
In our Webinar in June we outlined the basics of successful content marketing, now we will delve deeper into the topic in two workshops in October and November directly in the editorial office of WEKA Industrie Medien. Register quickly. The number of participants per workshop is limited to a maximum of 15 people.
Workshop 1:
Content Marketing & B2B: How to build content for your target group
Mediocre content no longer works. There is already too much of it. In this workshop you will learn how to create the structural conditions for effective content marketing in your company, how to design a targeted content marketing strategy and how to reach potential customers at the right touchpoints with your content using manageable resources.
Thursday, 24 October 2019, 09.00 to 12.00 hrs
Coach: Martin Schwarz, Head of Digital Media & Digital Products, WEKA Industrie Medien
Price: 490,- EUR (excl. VAT)
Workshop 2:
Theme setting with evergreens: achieving great impact with little content
Content shock is here. On the web, we are inundated with ephemeral content that we don't have time to consume. With evergreens, you can create exceptionally long-lasting content for your content marketing. In this workshop, we get down to business: together with you, we identify topics that can form the core of your future content marketing strategy and show you how evergreen content can generate interest for as long as possible.
Wednesday, 27 November 2019, 09.00 to 12.00 hrs
Coaches: Florian Zangerl, Managing Director, WEKA Industrie Medien | Martin Schwarz, Head of Digital Media & Digital Products, WEKA Industrie Medien
Price: 490,- EUR (excl. VAT)
If you attend both workshops, the total participation fee is only 790,- EUR (excl. VAT).
Venue: WEKA Industry Media GmbH, Dresdner Straße 43, A-1200 Vienna
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