Jun 21, 2019 | Content marketing, Digital
Do companies need to produce more content to make their content more visible? Rather the opposite is the case. We told you how content marketing can be structured at our Digital Fridays webinar. See here the replay of our virtual...
Jun 9, 2019 | Content marketing, Digital
You produce one content piece after another and are not satisfied with the result? Maybe it's because you produce one content piece after another. About that and how to find the right content, how to best produce your...
Jan 18, 2019 | Content marketing, Digital
Reach in social media is considered by many companies to be the most important metric for measuring the success of their own marketing. Wrong, says German online marketing expert Gero Pflüger in an interview. Increasing reach cannot be the primary goal in digital...
Oct 25, 2018 | Content marketing, Digital
You don't have a content marketing plan yet? We do. And it's free to download for your business. Shocking. Two out of three communication managers in Germany believe that content marketing achieves a better effect than classic...
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