The big publishing houses are doing it, regional publishers are doing it - and now specialist publishers in the B2B sector are also using their own TV studio and video production. WEKA Industrie Medien already started in the Corona era with a TV studio and specialist video news. Kress...
The success of a brand is measured not only by its performance, but also by its ability to adapt to the changing needs of its target group. WEKA Industrie Medien GmbH is an exemplary pioneer in this respect, as the recently won...
Where to go with tight advertising budgets? Seven decision-making aids Advertisers are always faced with the question of how to use their funds most effectively. In times of tight budgets, the decision is particularly difficult, because every misinvested euro hurts twice. What...
Then let me congratulate you, because print media, more than any other channel, succeeds in conveying so much trust. This is proven by numerous studies, such as those by Kanar or horizont.net, according to which 80 % of the respondents consider articles from print media to be...
Content marketing is the antidote to consumers' advertising fatigue, which is often ineffective, especially in digital media. The trust in the effect of content marketing seems to be high. According to a just...
Beatrice Schmidt takes over the management of the media house at the turn of the year. Beatrice Schmidt replaces Florian Zangerl as Managing Director, who will devote himself to a new challenge outside the media industry from January at his own request....
Are you already looking forward to the next virtual team meeting on Zoom or Microsoft Teams? Because not everyone has impressive walls of books or the finest antique fixtures in their home, we have designed beautiful backgrounds for you, which you can download here....
The guests at our launch event had to brave wind speeds of up to 300 kilometres per hour to really take off with us: our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude....
Yes, we are founding an agency for B2B marketing. It will be called B2Impact - Agency for Impact and Results. Why we are doing this and what the name is all about (quite a few things, in fact), we will explain here.B2Impact - Agentur für Wirkung und Ergebnis is the name of the now...
Would you like an even better overview of the B2B events of the year? Then try Eventwrap, our business event calendar! Do you actually know when Chicken Curry Day is in this still so fresh year and when we all look forward to the...
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